📚 Snowbook : Crossing the Chasm
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📚 Snowbook : Crossing the Chasm
Le grand classique de la stratégie business
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
"Still the bible for entrepreneurial marketing 15 years later"
--Tom Byers, Faculty Director of Stanford Technology Ventures Program
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Cette semaine focus sur Crossing the Chasm :
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